Honest Branch Basics Review 2025

Published by:
Liz Marino
| 01/01/2024 | Last Updated: 07/16/2025

This post contains affiliate links. Read our disclosure policy.

This is an honest Branch Basics Review about their all natural, non toxic cleaning products. See if Branch Basics is worth it, what it costs + how it works!

A girl spraying branch basics on a granite counter top

This post was originally shared in 2019 but has since been updated.

Years ago I decided to finally try Branch Basics after seeing countless ads on Facebook and seeing all my friends in the healthy/wellness world loving their products

I’ve tried lots of natural cleaning products, and well.. they’ve all been fine.. but I haven’t loved them for a few reasons.

Why I haven’t liked other natural cleaners:

  1. all the plastic. I clean.. a lot. Especially my kitchen. I’m constantly dirtying and cleaning my counters and felt like I was running through all purpose spray like water.
  2. the fragrances. I HATE over powering smells. I can do lemon… or mint.. but that’s about it. 
  3. they just worked ‘ok’. Let’s face it. There is a stigma against natural products because most of them really don’t get the job done. 

I can confidently say… Branch Basics works amazing.. and we’ve fallen in love. We’ve been using it for the past 5 years and it’s our favorite thing to clean with!

They sent me their starter kit and I decided to become an affiliate for them, but all of the opinions I’ve outlined below are my own, and this is in no way sponsored.

What is Branch Basics?

Branch Basics makes all natural, non toxic cleaning products.  Free of preservatives, fragrances, GMOs and totally hypoallergenic – their cleaning products are powerfully effective and made with minimal ingredients.

Branch Basics Concentrate on a grey background - an honest review

Branch Basics Coupon Code

Maybe you know about Branch Basics, and have been wanting to try but want to save a little $$.

I have a limited time coupon code with Branch Basics that expires this month. You can use code CLEANEATINGCOUPLE to get 15% off their starter kits.

Pouring branch basics concentrate into a bottle

How does Branch Basics Work?

Branch Basics sells their cleaner in a multi-purpose concentrate that can then be added to the bottles they provide you in their starter kit. The bottles are refillable and come pre labeled so all you have to do is fill them with water and concentrate.

I snagged this image from the Branch Basics website because it best outlines exactly how their products work.

A step by step collage of how branch basics works

What is Branch Basics made with? 

You can check out all the ingredients in Branch Basics on their website.

Here’s a list of their ingredients: Purified Water, Coco Glucoside (Sugar-Based Cleanser), Chamomilla Recutita (Chamomile) Flower Extract*, Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Food-Grade Emulsifier), Lauryl Glucoside (Sugar-Based Cleanser), Sodium Bicarbonate (Food-Grade Baking Soda), Sodium Phytate (Plant-Based Antioxidant), Sapindus Mukorossi Fruit (Soapberry) Extract*. A * = certified organic.

All of these ingredients are non GMO, and none of the products are tested on animals. 

A close up of branch basics bottle on a granite counter top

How much does Branch Basics Cost?

  • Concentrate:  $55
  • Oxygen Boost: $10
  • Premium Starter Kit: $75 or $63.75 with code CLEANEATINGCOUPLE
  • Glass Starter Kit: $89 or $75.65 with code CLEANEATINGCOUPLE
  • Trial Kit: $5
  • Dishwasher Tabs: $15

For perspective, the one bottle of concentrate does ALL of these things. I grabbed this image from the Branch Basics website.

a collage showing how branch basics concentrate works

What we like about Branch Basics

  • Simple – I’m a minimalist, and the less stuff I have around, the better. I love that one concentrate + a few bottles are all I need to clean!
  • Versatile – See above.. that one bottle of concentrate, does it all!
  • It actually works– Gross bathrooms, stained clothes, sticky counters.. you name it, Branch Basics cleans it
  • Affordable – Natural cleaning products are expensive. Branch Basics is so much less expensive than similar single-use products AND you’re reducing your waste.

Does Branch Basics actually work?

YES. It really does. I know, we typically think cleaning products have to be harsh, toxic, and strong smelling.. but they don’t. 

This simple concentrate really does the trick. My windows are streak free, my counters are clean, the bathroom shines and my laundry is clean!

Branch Basics glass cleaner cleaning off windows

Branch Basics FAQ

Does Branch Basics really work?

Yes, Branch Basics really does work. I was skeptical that one cleaner could actually work on everything from laundry stains to dirty dishes but it works really well!

Does Branch Basics kill virus?

No, Branch Basics does not kill viruses. It is a surfactant, which means it can remove viruses/bacteria but it doesn’t kill them

Where is Branch Basics made?

Branch Basics is made in the USA in Colorado!

What Comes in a Branch Basics Starter Kit?

In the Branch Basics Starter kit you’ll get:

  • Concentrate
  • Oxygen Boost
  • Reusable Bottles for: All Purpose, Bathroom, Streak Free, Foaming Soap Dispenser, and Laundry Bottle

Branch Basics Oxygen Boost

Oxygen Boost is Branch Basics all purpose whitener/brightener. You can use it in your laundry, on stains, and even to clean your grout/tile. 

The BB Team also says it is great on burnt pots and pans. Just let the pans soak in water & Oxygen Boost overnight and it will lift the burnt parts up!

Branch Basics Bathroom Cleaner

I’m happy to report Branch Basics works just as well as typical Clorox, Lysol, or any other cleaner for that matter. My bathroom is squeaky clean, and I don’t get a headache from all the fumes while cleaning!

Branch Basics laundry detergent on top of grey towels in the laundry bin

Branch Basics Dishwasher Tablets

Branch Basics recently came out with dishwasher tablets. They come in packs of 40 for $15 (You can also subscribe and get them for $13/package)

I tried the dishwasher tablets and thought they worked great! We had used Thrive Market’s Unscented dishwasher tabs before and thought those worked well too. BB’s are slightly more expensive

Branch Basics Scent:

Branch Basics products have NO scent at all. I love this! There’s nothing worse than cleaning and feeling like you’re choking on fumes.. gross.

The only thing I will say is that for our laundry, I do use wool dryer balls and lemon essential oils to give our clothes a light, fresh scent. Otherwise… I don’t miss the overpowering scents of cleaners at all. 

Branch Basics does note on their site that you can add essential oils to the other cleaners, but I don’t find it necessary. 

Branch Basics product bottles on a grey background

Do you need the bottles to use Branch Basics?

No! You absolutely don’t need the bottles from Branch Basics to use their products. You can get your own glass bottles on amazon (here’s a link to a foaming soap dispenser or glass spray bottles) You can also use your old cleaning bottles! Just empty them out and rinse thoroughly.

They have a fabulous user guide on the Branch Basic’s site that you can download here, but I’ve included the ratios below for you if you need to mix them!

Branch Basics Cleaner Ratios

If you want to try Branch Basics, I recommend ordering a starter kit. You can get 15% off with code CLEANEATINGCOUPLE. I think you’ll love it!

How long does Branch Basics Concentrate last you?

A bottle of concentrate lasts me 2-4 months. It honestly will depend on how much laundry you do, how often you clean, and how big your living space is. We do a lot of laundry with our two dogs/working out all the time. 

Curious about other clean living products? You should read our Thrive Market Review and Best Healthy Electrolytes Review.

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